Bali, Ngurah Rai International airport and Sofitel Nusa Dua 3-5 June 2015
The brief
Emirates is launching a new route to Bali with their non-stop daily flight starting on 3rd of June 2015. To celebrate the opening of Bali as a destination, Emirates planned 3 top VIP events aim at wowing their guests and media.
The first event was held in Ngurah Rai Bali International Airport arrival hall.
The second event was a press conference held at the magnificent Sofitel Nusa Dua.
The last event was a top top VIP exclusive lunch, to be organised at a unique venue location on the beach of Nusa Dua.
Prime was selected as the event management company in Bali to conceptualize all 3 events and provide an A-Z event management solution.
Our challenges
- to create 3 unique corporate event themes
- to manage airport authorities expectations in compliance with both Emirates and Ngurah Rai security requirements
- to pamper all top top VIP guests including Head of states, top CEO of travel and tourism companies and Emirates top senior executives
- to boast Emirates as world-class airline and Bali as a unique leisure and business destination to all invited international and local media
The outcome
- prime designed a « white box » concept at the arrival hall of Ngurah Rai International airport. Following the ribbon-cutting ceremony, all passengers and Emirates VIP delegation were welcomed by a senior local governmental delegation and Bali traditional welcome dancers.
The VIP delegation was then escorted into the Emirates branded white box for a 2 hours welcome reception, where speeches and a cake cutting ceremony took place, after which they were transferred back to their hotel.
- prime facilitated a press conference in Sofitel Nusa Dua for over 50 international and local journalists where representatives of the Indonesian and UAE government addressed the audience.
- Prime organised and catered for an exclusive VIP lunch in a « jewel box » located on the beach of Nusa Dua. The cherry on the cake came was the surprise performance of the internationally renowned artist and singer Anggun who performed her biggest hits, in an intimate and unplugged setting, a performance that already attracted over 100,000 hits on Facebook, Twitter and Instagram.
Testimonial Genevieve D’Souza – Emirates Manager Group Events and Visual Services:
“On behalf of our team, we want to extend our warmest thanks for a job really well done on these key Emirates inaugural events in Bali.
I know the last month has been full on with planning our three events and we are delighted we chose to go with you to deliver on them.
Thanks for your hard work, passion and dedication to make our launch to Bali a BIG success.
We made the right choice when we selected your event agency to manage our events!”