UITP Middle East North Africa Congress and Exhibition – Toward sustainable Aquaculture in the Middle East
Project initiation
The MENA Region is developing rapidly with mega urban development projects that account for billions of dollars from North Africa across the GCC all the way to Iran. In this context, the Dubai Roads and Transport Authority hosted the 1st annual UITP MENA Congress and Exhibition, set to be the largest event for public transport in the region. The event was held in Dubai World Trade Centre on April 27-30, 2014.
The Exhibition showcased the latest innovations developed by leading public transport manufacturers and suppliers and the Congress will concentrate on not only public transport but also all the characteristics of urban development and infrastructure that impact people’s mobility. With the theme ‘Grow your city with Public Transport’, the congress will address all aspects of mass transport in this modern city including legislations, regulations, design, building, implementation, financing, marketing, operations, and innovation.
prime was selected as Dubai PCO by UITP to manage the delegate sales and acquisition over the entire Middle East and North African region. Thanks to prime team sales force, we managed to secure a total regional attendance of 700 persons for this first edition of the congress.
Project definition and planning
prime was responsible for :
- acquiring delegates from the MENA Region
- formulate attractive group registration package and incentives
- promote the sales of exhibition when required
- number of delegates: 700 pax from 18 countries
- duration event: 4 days
Project execution
The prime team worked on:
- developing a telesales script
- designing group registration packages and incentives
- developing, enhancing and cleaning UITP database
- following-up registration confirmation and payments
Project performance and close
The first edition of the UITP MENA Congress and Exhibition was a success with a total attendance of 700 participants.
“The event was a highlight of the regional public transport agenda that attracted over 700 delegates from a total of 38 countries and 20 from MEA region. We would like to extend our sincere thanks to prime team for the role played in supporting our conferences as Professional Conference Organiser”
Ann Delmiche | Head of Events