For decades, Professional Conference Organisers (PCOs) have been perceived as simply the intermediaries between the congress venue and the end-client, be it an association, a corporate business or an institute. PCOs, so the story went, catered to any of these clients, mainly because the client could not afford their own staff, equipment, event management software, or a local representative on a permanent basis to oversee and handle the event.
This could not be further from the truth. In fact, for many years, PCOs have helped trade and professional associations to grow the attendance at their meetings, boost the membership and tie the community links, and they could not have accomplished that without offering a wide, comprehensive array of services necessary to successfully manage full-service, growing associations.
Most prominent among the services offered by a PCO are definitely the conference and exhibition management. PCOs arrange, administer and sell multiple conferences and exhibitions within a given year. At prime (professional international meeting experts), we have been handling over 200 meetings in the last 15 years, ranging from smaller workshops of 100 delegates to biennial congresses attracting more than 15,000 delegates.
Why have we been selected? Simply, because we possess the knowledge, expertise, and experience, to not only manage meetings professionally, but to promote and sell them as well. At prime, we consider “meetings” as a marketing tool within your overall marketing communication mix and business strategy.
Think about it: it takes a sizable staffing effort to professionally manage and promote all aspects of a major conference. Add an exhibition to the event, and it becomes clear at once that only professionals can pull this off properly. Your organisation can most likely not afford to pull supplemental staff in from one department to another to support the upcoming congress, for two reasons:
- it would imply maintaining a full-time staff member whose input is only needed for a small portion of the year and,
- pulling someone away from an existing job, means that part of the work is not getting done.
prime offers an alternative to both scenarios. Our involvement in an association’s conference and/or exhibition can be as much or as little as you wish. In other words, we can take over the entire project for you (A-Z management), handle just one segment (registrations support for example, or accommodation management). And, we can work with your existing in-house event department, or serve in that capacity, if no such department exists.
Are our rates less expensive than maintaining your own staff for these functions? Probably yes: the volume we generate enables us to maintain a lower cost for staff, office space and equipment. But the major benefit for our clients lies in the built-in cost-efficiency that we can offer: by hiring prime services, you are only buying the time necessary to do the work. Plus, as a PCO, with a long-standing experience in the field, we are used to working quickly and efficiently, still maintaining a high level of quality.
Summarised: prime is a Professional Conference Organiser in Dubai offering the expertise, experience and comprehensive knowledge of conference and exhibition planning which is hard to duplicate internally. If you are looking for a PCO to prime up your congress, Contact us
